Have you ever wanted to calculate Customer Experience? 

To be able to measure it and see if the product or service is appreciated in the market, you can. And it’s easy like one two three. A simple method and study of the Net Promoter Score does the trick. Designed and introduced by renowned strategists, the Net Promoter Score has been in the market for more than a decade.

NPS has been used by Fortune 500 companies simply to get the most valuable feedback for their products and services

So, what is the Net Promoter Score?

NPS measures customer loyalty and helps grow a customer base via customer feedback. Turning passive fans into active promoters, NPS connects the customer loyalty to a brand. Net Promoter Score is calculated using a two-question survey, 

Question 1:

How likely is it that you would recommend my brand/ product/ service to a friend or colleague? 

Answer is based on a 0 – 10 scale ( From not at all likely to extremely likely ).


The survey then asks a follow up question,

Question 2:

What’s the most important reason for your score?

The answer requires a few sentences no more than 50 words. However the customer always has the choice to write more.

Ask these two questions and you have the data you need to calculate your NPS & act on it. The survey is really easy to answer, and doesn’t require much time. Let’s move on to the mathematic